You do not thank them every time from then on if they are being nice. Wait, why don't you? If a buddy of mine hurt me and then made an attempt to be nice I'd absolutely want to tell them that I appreciate their efforts. Positive reinforcement is a good thing. It helps people behave better, who is to say it can not create a corporation behave better also? It is worth rewarding them for it like it's worth rewarding a problem kid for doing their finest for daily. EA (and people generally ) should not support black people for any reason beyond the fact that it's the right thing to do. Benefits come from great behaviour, you should not be on good behavior for those benefits. Once I see EA contribute to the causes or implement initiatives to assist out black developers or items of this sort, then I'll praise them. We just should demand a high standard and quit letting firms off the hook so easily. I'm of the mindset which offset civilization is mostly bad and individuals should be invited to change and enhance. But we should not allow ourselves to be played by companies who are, at the end of the day, looking to remove all obstacles in the means of getting our money. I've been stung by false promises a lot of times.

Benefits come from good behavior, you should not be on good behavior for those benefits. And I believe that is true even for individuals too: if you need a person to act in a moral manner the best way to do that's to give them the proper incentives and benefits to make behaving morally the best and most attractive solution for them. If you do not then your society will probably be unstable.This is where I see that this argument breaking down. Corporations are not people, they do not have any built-in moral instincts. If they behave morally, it is because they benefit, there's no other reason. Either because there's pressure from their workers to behave in ways consistent with the morals and beliefs of their employees, or outside pressure from consumers or governments. After I visit EA donate to the causes or implement efforts to help out black developers or items of that sort, then I'll praise them. We just should need a higher standard and quit permitting companies off the hook so easily.I gave up on Madden for previous couple of years. Together with Fifa and NBA2K I play with online vs or franchise modes so the microtransactions don't affect me really.

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